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Main >> News Listing >> June 2004 >> Article ID 5088
 Christina's Bouncing: Shocking! | Type: Internet Article |
| | Virgin Mobile returns to toilet for latest viral campaign | Jun 07, 2004 | by Jennifer Whitehead
Summary:
The most recent TV campaign shows the singer Christina Aguilera captured in what appears to be a compromising position as she bounces up and down on a chair in an office, causing a media incident. |
LONDON - Virgin has returned to the toilet for its latest tongue-in-cheek viral campaign, which has already claimed rapper Busta Rhymes, this time to celebrate the awards it has received for offering good customer service.
Created by Rainey Kelly Campbell Roalfe/Y&R, the latest execution shows a swanky nightclub's po-faced toilet attendant taking service levels to a new extreme by literally providing a hands-on service to VIP members.
The clip, which has been seeded, planned and tracked by Digital Media Communications, will then direct people towards a dedicated site where more information is given about Virgin Mobile services, and other clips -- including the notorious Busta Rhymes spot where he flushes himself down the toilet in a plane.
Virgin Mobile now has more than 4m customers and has been named Best Pre-Pay Package and Best Customer Service at the Mobile Choice Consumer Awards, as well as Complaints Team of the Year at the National Customer Service Awards.
James Kydd, brand director for Virgin Mobile, said: "This seventh release in our successful series of online viral campaigns with DMC carries on our strategy of providing online viral users with exclusive, entertaining material in order to reinforce and continue to widen our brand awareness."
The most recent TV campaign shows the singer Christina Aguilera captured in what appears to be a compromising position as she bounces up and down on a chair in an office, causing a media incident.
Justin Kirby, managing director of DMC, said: "Virgin Mobile understands the consumer-driven, peer-to-peer benefits of viral marketing, creating highly appropriate creative material and using our online viral seeding expertise strategically to kickstart buzz and maximise the spread of this entertaining campaign." |
 Source: DMBulletin | |
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