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Main >> News Listing >> August 2004 >> Article ID 6379
 Real reason for cancellation of tours | Type: Internet Article |
| | Price 'correction' could tame big-name shows | Aug 29, 2004 |
Charles Blum, President, Star Plaza Theater
Charles Blum has a hunch it wasn't a knee injury that caused Britney Spears to cancel her summer concert tour. And Christina Aguilera's tour wasn't sidelined, he suspects, by strained vocal cords.
The real culprit, he says, was lousy ticket sales.
After demanding sky-high prices for popular concert tickets, the music industry is undergoing a price "correction," said Blum, president of Star Plaza Theater in Merrillville.
"The business model that has been in place no longer works," he said. "That model was: Charge what you want, people will come."
By contrast, Star Plaza's sales have been on the rise, in part by charging 20 percent to 40 percent less than downtown Chicago venues and offering free parking, Blum said.
"Since our pricing is so reasonable, people have the financial ability to come back and see two, three or four shows during the course of the year," he said.
Blum manages to control costs by not scheduling many shows during the competitive summer season: Star Plaza has only has two concerts in August. Blum also doesn't pursue many high-priced, A-list stars like Spears and Aguilera.
"I like to say Star Plaza goes after low-hanging fruit" such as comedian Steve Harvey and country singer Travis Tritt, Blum said. "The perception may be that they are not superstar artists, but they are sell-out artists," he said. |
 Source: Northwest Indiana News | |
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