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Main >> Previous Updates >> February 2004 >> February 17, 2004 >> Article ID 4134
 VH1 Launching a Music Awards Show | Type: Internet Article |
| | VH1 Launching a Music Awards Show | Nov 29, 2000 |
Summary:
In addition to Creed, ``must-have album'' nominees are ``Christina Aguilera,'' Faith Hill's ``Breathe,'' matchbox twenty's ``Mad Season'' and Red Hot Chili Peppers' ``Californication.'' |
NEW YORK (AP) - VH1's sister channel, MTV, holds a successful awards show each September that is better known for the flamboyant antics of music stars than for the meaning of its trophies.
For a decade and a half, VH1 has been content not to even try competing.
On Thursday, however, the network is getting into the awards show business. ``My VH1 Music Awards,'' with categories designed and decided by viewers voting online, will air live at 9 p.m. ET from the Shrine Auditorium in Los Angeles.
``We'd been waiting patiently to find the right opportunity to launch an awards show that didn't look like anybody else's,'' said John Sykes, VH1 president.
Since VH1's target audience of 25-to-34-year-olds is older than MTV's demographic, expect a comparatively sedate affair. But it's still rock 'n' roll, with the band Creed leading with nine nominations and Red Hot Chili Peppers with seven.
In addition to traditional categories like man, woman, group and song of the year, VH1 is trying to have a little fun. Viewers will give ``awards'' for the most entertaining public feud, the sexiest video and the category, ``your song kicked (butt) but was played too damn much.''
Sykes said he was intrigued by the idea of an awards show without envelopes, accounting firms or behind-the-scenes experts that nobody knows. The growth of the Internet made it possible for viewers to do it all.
``For us, it was just a fresh approach to a form that we felt was getting a little bit tired,'' he said.
Nearly 3 million people have voted for winners, according to VH1. The format leaves VH1 vulnerable to ballot-box stuffing, but Sykes is confident the results will give a true picture of how fans feel. Since voters have to register separately each time they vote, he doesn't think many people will repeat the process.
``Most of our viewers have jobs and lives that they're not going to spend that much time doing that,'' he said.
It's a potential coming-out party for Creed, which has a low public profile, considering the band has sold more than 6 million discs.
Creed's ``Human Clay'' was nominated as a ``must-have album,'' the song ``Higher'' is a song of the year nominee, and Creed is a potential group of the year winner. Then again, ``Higher'' could also be selected as a song that was played too much.
The band will perform on the show, along with U2, Red Hot Chili Peppers, Christina Aguilera and Bon Jovi. Metallica will test the online voting process, performing whichever song is selected by viewers.
John Leguizamo is the show's host.
Other nominees for VH1's song of the year are Faith Hill's ``Breathe,'' matchbox twenty's ``Bent,'' Red Hot Chili Peppers' ``Otherside'' and Vertical Horizon's ``Everything You Want.''
In addition to Creed, ``must-have album'' nominees are ``Christina Aguilera,'' Faith Hill's ``Breathe,'' matchbox twenty's ``Mad Season'' and Red Hot Chili Peppers' ``Californication.''
VH1's suggestions for most entertaining public feud include Diana Ross and her former partners in the Supremes; rapper Eminem against everyone; Metallica against the Napster song-sharing system; 'N Sync against its old promoter, Lou Pearlman; and Whitney Houston against Honolulu's airport security. |
 Source: WYFX | |
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