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Main >> Previous Updates >> June 2004 >> June 03, 2004 >> Article ID 5035
 It's Aguilera everything | Type: Internet Article |
| | It's Aguilera everything | May 31, 2004 | by Lloyd Grove
Christina Aguilera's attorneys clearly have some serious time on their hands.
How else to explain the bizarrely ambitious list of Christina Aguilera trademark products they recently filed with the U.S. Patent and Trademark Office?
The sexed-up pop diva's long-winded request - "War and Peace" without the story - is probably a first in the annals of self-merchandising. And that's saying something.
Among the products and brands she seeks to protect are Christina Aguilera contact lenses, crayons and anti-perspirants; Christina Aguilera badminton sets, ski wear and body shapers; and Christina Aguilera panties, modeling clay and - I blush to imagine it - electronic multipleactivity toys.
Aguilera's trademark lawyer, Rod S. Berman, told Lowdown: "The goodwill associated with her name could be used to brand a huge variety of goods and services. She's a personality that is relevant not only to the higher teens and 20s, but also to kids."
That probably accounts for the Christina Aguilera temporary tattoos.
The 450-item Aguilera registry might be a little much even for Jessica Simpson's business manager.
"If Christina and her manager believe those categories are fitting for her image and brand and career, then it's their decision," David Levin said diplomatically. "Some categories may be a little overreaching, but I'm sure there's an audience and a public for whatever Ms. Aguilera decides to market."
But somehow X-tina's crack legal team did manage to forget some potentially best-selling items - such as Christina Aguilera diapers, Christina Aguilera rope and Christina Aguilera handcuffs. |
 Source: Daily News | |
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| Pages: [1] | anonymiss: Hmm. In 1999 or so she said she didn't want to sell out and have her name all over merchandise.
| Posted on: June 3rd, 2004, 03:42 PM | |
| awesomegenie: It was then... this is now... :P
| Posted on: June 4th, 2004, 12:45 AM | |
| anonymiss: ha! indeed it is.
| Posted on: June 4th, 2004, 08:44 PM | |
| | Pages: [1] |
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