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Main >> Previous Updates >> August 2004 >> August 29, 2004 >> Article ID 6391
 Goodykoontz | Type: Internet Article |
| | Goodykoontz | Aug 28, 2004 | by Bill Goodykoontz
Summary:
The Britney-Madonna kiss was a perfect MTV moment: obviously scripted faux-spontaneity, somewhat desperate and artificially cool.
Then along comes the Super Bowl halftime show, produced by, you guessed it, MTV. Justin Timberlake and Janet Jackson give new meaning to the phrase "boob tube" and all of a sudden Madonna and Britney seem almost quaint.
Alas, the fleeting nature of trumped-up controversy.
And let us not forget poor Christina Aguilera - "Hey, I kissed Madonna, too; how come no one's talking about me?!"
Read on for the whole article. |
To think that there once was a time when two attention-hungry pop stars engaging in an open-mouth same-sex kiss on national television was considered scandalous, another merry skip on the road to perdition.
That time was last year. That's when Madonna and Britney Spears locked lips during MTV's Video Music Awards, affording the show water-cooler status it hadn't enjoyed for a while. It's the kind of thing this year's version doubtless will be shooting for when it airs Sunday night, even as it carefully avoids running afoul of the Federal Communications Commission.
Hey, Paris Hilton's scheduled to appear. Something could happen. But why bother?
The Britney-Madonna kiss was a perfect MTV moment: obviously scripted faux-spontaneity, somewhat desperate and artificially cool.
Then along comes the Super Bowl halftime show, produced by, you guessed it, MTV. Justin Timberlake and Janet Jackson give new meaning to the phrase "boob tube" and all of a sudden Madonna and Britney seem almost quaint.
Alas, the fleeting nature of trumped-up controversy.
(And let us not forget poor Christina Aguilera - "Hey, I kissed Madonna, too; how come no one's talking about me?!" - relegated to the footnotes of fake history, somewhere between Pete Best and whoever that unfortunate singer for Van Halen who wasn't David Lee Roth or Sammy Hagar was.
(If you are a member of the Video Music Awards' target audience, you may be interested to know that Ringo Starr replaced Pete Best in a group called the Beatles. You know, the Beatles? Never mind.)
The VMAs, as MTV calls them, are all about style over substance; we are talking about awards for videos here, remember. They always go for something that'll get tongues wagging (and not just in pop stars' respective mouths), whether it's Prince or Howard Stern wearing cheeky pants with no seats, RuPaul trying to dis Milton Berle (and failing) or, in the first awards show in 1984, dependable Madonna writhing onstage in a wedding dress to the strains of Like a Virgin.
Talk about looking quaint in retrospect.
A question now is how far the show can go this year. According to an MTV spokeswoman, a five-second audio delay will be in place; a five-second video delay was still under discussion late in the week.
A bigger question is how far the show should go. If there is spontaneity - Rage Against the Machine's Tom Commerford climbing the scaffolding in mock protest during the 2000 show, Nirvana's Krist Novoselic tossing his bass in the air, only to have it land splat! on his head in 1992, something like that - that's great.
But the outrageous-for-outrageous act has gotten old. Face it, Janet's breast has been bared. A nation gasped, politicians bloviated, the FCC started putting teeth in its fines and nipple jewelry enjoyed a brief moment in the sun, so to speak. What is J.Lo going to do to top that?
Nothing.
Which, of course, won't stop them from trying. These are the VMAs, after all. |
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